AGI & SAM A/W 2014 COLLECTION AT LCM14.

Tuesday, January 14, 2014

Agi Mdumulla and Sam Cotton who showcased at the London Collections: Men 2014 didn't disappoint as they showcased there Autum/Winter Menswear Collection 2014. There were still plenty of their beloved prints, lifted from African woven fabrics and the Maasai check that's a bit of a birthright for Agi Mdumulla (he descends from a Maasai warrior, and his recent trip through Maasai territory inspired the whole collection), but this outing had a sharper, more focused feel than last season's, thanks in part to the reduced palette.
Agi studied Fashion Design at Manchester School of Art and Sam studied Illustration at University of Lincoln. While producing print for Alexander McQueen, Karl Lagerfeld, J.W. Anderson, Armand Basi and Carolyn Massey, he learnt the theory of production, colour and fabric. Agi trained at a Soho based tailors, before spending a year with Alexander McQueen working alongside the menswear team. At McQueen, he learned primarily the importance of research, and the extent at which creativity can be explored. He then went on to work for himself briefly before setting up Agi & Sam.
Their signature: - "With a strong emphasis on entirely bespoke print and humour, we believe that fashion should never be taken too seriously. We also endeavour to sit firmly in the middle of brands that fear creating something different and those which push collections too far.”