MARTINI PARTNERS WITH DIANA OPOTI IN 100 DAYS OF AFRICAN FASHION.
Saturday, August 23, 2014
Diana Opoti and I.
The campaign, which kicked off June 23rd,celebrated its 50th day with an endorsement from Martini. The ongoing campaign features Diana Opoti wearing different African fashion labels daily
for 100 days and sharing pictures with a brief description of the designers behind the designs and accessories.
Speaking of the ongoing campaign,
Bacardi-Martini Area Manager (East Africa), George Cozac said,
“We would like to commend Diana for her efforts in promoting African
Designers, by using a unique concept that not only creates awareness of
the various designs she is showcasing, but also
empowers people to embrace and promote African Designs. The campaign is
a platform that aligns with Martini’s role in promoting style and
sophistication across the globe.
“Having recently
partnered with Mille Collines to successfully launch the brand’s first
menswear line and store in Kenya, we have decided to continue engaging
the Martini brand with different unique fashion platforms
such as African Designs, which has a global growth potential. We
believe this partnership has the potential to become Kenya’s first ever
successful African Design campaign.” He concluded.
Speaking
of the partnership unveil, Diana Opoti, Fashion PR Consult and Director
at Artemis Media said, “The campaign is important for me. I am a big
believe of African fashion and I see its success if we saw it
beyond what’s trending.
Through
the campaign I want consumers to appreciate the diversity of designers
out there and prompt followers to purchase African these labels. But
importantly, as I create a demand for products, I want to challenge
designers to have more ready-to-wear collections available. I’m
ecstatic to have Martini’s endorsement and support as we share the same
vision – embracing African design talent.
“I
started the fashion campaign to promote awareness of African fashion
brands. What we’ve managed to achieve so far is incredible. The exposure
has been amazing. I have had
the privilege to showcase brands from among other African countries
including South Africa, Zanzibar, Ghana and Nigeria for top designers,
such as
David Tlale, Mina Evans, Doreen Mashika, Adele Dejak, Kiko Romeo, among many others” She concluded.
About Diana Opoti
Diana
Opoti is most known for her television series on satellite tv Africa
Magic, Designing Africa. Diana has traveled extensively across Africa to
top fashion events; interacting with leading designers, show producers,
fashion media and other industry professionals. Her expertise comes
from these interactions as well as the market research analysis we carry
in Nairobi to better understand the consumer market and position brands
better.
Diana
Opoti’s deep understanding and appreciation of African fashion combined
with her influence in the African fashion space through her work on the
television format Designing Africa and
her personable approach gives our clients an entry advantage into the
Kenyan market.
The launch took place at Monikos Kitchen situated at the heart of the Valley Arcade shopping center which positions itself as a healthy restaurant serving continental bistro dishes with an innovative wine list and a full bar. Great ambiance each and every time.
You can also see what I wore >>>>>>>>>>>>> here .
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